Issue #6: Tips for how to price commercial photography
As a marketer I can tell you that knowing what to charge for a service or product is always challenging. There are no hard-and-fast rules to follow. Unfortunately for photographers, understanding how to price our work has become ever more challenging in the past decade. The shift to digital imagery has heralded new considerations with regard to digital products, the length of time a digital image will be in use, multi-media work, and more.
Commercial photographer Scott Indermaur tells me that “even people with 20 years in the business, they are still sharing pricing suggestions with each other.”
This is the first of several blog posts designed to help photographers price their work. While I can’t tell you specifically how much to charge, I can provide examples of how commercial and fine art photographers approach pricing: what are the pitfalls? What are the best practices? Should you negotiate, and if so, how?